WWW – The New Wild Wild West

WWW – The New Wild Wild West

The development of search and search engines has evolved around the context of relevance. User generated content has factored significantly in search engine result rankings, and as such raises many questions. How impactful is opinion in influencing action? What is the economic impact implicit in rankings? How has the marketplace reacted to this influence? How trustworthy is user generated content online considering its relative influence? This paper is meant to be a treatment of the contextual landscape of online reviews as a significant factor in influencing decisions, with a focus on the veracity or trustworthiness of said reviews. There is specific treatment of current protections offered by the legal system challenging the spirit of consumer protection.
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