Blogs & Social Updates from Our Team of Internet Marketing Professionals, Web Gurus, and SEO Experts

There have been volumes worth of discussions relating to training and preparing a front desk to handle marketing. In the business of Dentistry it is quite ironic that the people repsonsible for booking over $500,000 dollars worth of work a year, are your least paid. True Dentistry has evolved most rapidly thanks to online communities [...]

My mother always told me to introduce myself when I pick up the phone. I never did it because I always thought that the caller should at least know who s/he’s calling. “Whaddya mean who am I? You called me! Who are you?” Well, I figured out finally that my mother does know best when [...]

We’re all different, and tastes are subjective.
But sometimes facts are facts, and there’s no escaping from the truth.

Here are some facts I uncovered this week after talking to Web Marketing for Dentists clients:

Every sales guy knows this famous phrase: “The fortune is in the follow-up”. Well, since Dentists are also in the business of making sales, they should be no different. So how does this apply to the dentist office model? A recent analysis of a dentist client’s marketing call logs and recordings gave us the following [...]

The last couple of weeks have seen significant announcements from the search engines. The first in my opinion was relatively unnoticed but signals a paradigm shift in the making while the other has already transformed the online search and marketing experience.

We have launched our Facebook Fanpage…please come visit and let us know what you think.

So you spent a lot of money on a website, or you are about to spend a lot of money on a website, let me ask you a question. Did you consider what people searching for a Dentist care about most? Is the person building your website aware of what people are looking for in [...]

Making Marketing Simple: How Do I Approach This Maze? Let’s Start With These Key Questions. 1)How do I position myself to get in front of all the people local to me that are searching for procedures I like to do or am profitable doing? 2) Which Options do I have in showing up on the [...]

Would you rather have a billboard placed atop a 100 foot pine in Yellowstone National Park, or on Times Square? Misunderstanding how people search the internet can result in Dentists paying for a Times Square Billboard and getting a Yellowstone Pine. True the internet is the most powerful marketing medium ever created, but to tame [...]

In today’s economy, businesses including Dentistry need to be laser focused in making sure their business is successful. How much do you make on cleanings, are you such a good dentist that your existing patients don’t really need any significant work, because you have taken such good care of them all these years. The internet [...]